CollECTeR Europe 2006
CollECTeR: Collaborative Electronic Commerce Technology and Research
The CollECTeR series of conferences (http://www.collecter.org/) was established to link research centres at universities to form a basis for collaborative research in Electronic Commerce. CollECTeR Europe 2006 followed immediately after the Bled eConference and was right before ECIS 2006 in Gothenburg – giving delegates the opportunity to attend three European IS conferences specifically targeted on the areas of E-Business within two weeks.
The Term Collaborative Business
The źnetworked economy╗ challenges organizations to consider the use of Collaborative Business, namely the cross-organizational deployment of e-business infrastructures. Mobile computing technology and collaboration support have reached a level that makes a seamless integration of communications and data processing economically feasible. This constitutes our notion of Collaborative Business: the timely bundling of communication, coordination, and collaboration activities among different partners of the value chain.
The focus of CollECTeR Europe 2006 was on new forms of Customer Relationship Management (CRM) – including mobile CRM – that cover the whole value chain and use new working modes. This concerns questions related to the optimisation of channels, the improvement of customer acquisition and retention, and after-sales contacts and services. The discussion was focussed on the following aspects:
- Customer Relationship Management (CRM): Customer-oriented approaches, including data mining and community-support
- Collaborative Systems: Infrastructures and Services
- Information Management and Business Intelligence: The use of organizational expertise and information for CRM
CollECTeR Europe 2006 is a forum for researchers to present and discuss their current and ongoing work. In order to stimulate a lively discussion the number of participants is limited to approx. 30 people. The aim of the event is to bring together researchers and practitioners to discuss foundations and industry potentials of Collaborative Business. This includes the exploration of the effective deployment of novel technologies and services.
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